Ethical Storytelling: Credibility without Greenwashing
Back claims with third-party certifications, clear baselines, and timeframes. If a retrofit saves energy, show how measured data compares to projections. Explain uncertainties and methods so readers can rely on your sustainable housing narrative.
Ethical Storytelling: Credibility without Greenwashing
Be honest about costs, disruptions, and maintenance. A truthful story that acknowledges setbacks builds more credibility than perfect claims. Readers appreciate nuance and return for updates when you treat them as partners, not targets.